Hey, I'm Carly.

I’m passionate about helping brands connect with their unique audiences by streamlining creative processes,
producing thoughtful content, and implementing strategies that challenge the norm. I love contributing to a
positive and uplifting company culture, and I enjoy helping my teammates reach their full potential.

Work Experience

2022

Client Solutions Manager

Manage a book of 30 clients specifically in the fin-tech, startup, and healthcare verticals.
Provide campaign strategy guidance, optimization assistance, and pitch upsell opportunities.
Negotiate contract renewals and expand the book of business by connecting with new leads.
Present QBRs that display campaign performance, areas of opportunity, and product education.

2019 - 2022

Customer Success Manager

Helping clients define goals by customizing campaign setup and sharing optimization recommendations.
Host continuing education trainings and assist with developing programmatic buying knowledge and skills of my customers.
Growing revenue across a dedicated book of Basis clients - serving as the main point of contact.
Educating partners on new platform features, DSP partners, services, and best practices for media buying.
Provide business insights through Partner Reviews and other regular reports to help drive revenue and partner KPIs against platform usage.

2017 - 2019

Marketing Advisor

Build unique marketing strategies for 90+ clients inclusive of planning, budgeting, creative execution, event management, and media strategy.
Launched and managed our regional social media platforms and increased the Instagram following by 400% in four months.
Partnered with the national creative team for the development of print and digital design production. Developed annual local marketing strategy in partnership with national advertising efforts.
Research, implemented, and trained staff on a project management system to help streamline client requests. As the regional project management coordinator, I decreased the average project duration from 37 hours to 16 hours and decreased late deliverables from 7.63% to .83%.

2017 - 2017

Marketing Strategist

Account Manager for the top five accounts in the company including ESPN, Loreal, Infiniti, Bitcoin, and Disney.
Managed a team of Copywriters, Designers, and Data Analysts.
Deep understanding of Facebook, Instagram, and LinkedIn advertising platforms.
Consult accounts on advertising strategies, website optimizations, and creative performance.

2014 - 2017

Marketing & Sales Analyst

Conceptualize and produce content for social media channels, build websites, and sales collateral.
Prepare and attend monthly trade shows to exhibit laboratory offerings to Physicians.
Support leadership decisions by providing KPIs, revenue forecasting, and marketing ROIs.
Point of contact for all vendor relationships including marketing agencies, material logistics, and billing partnerships.

Skills

Project Management

SaaS

Software Integrations and Onboarding

Website Development

Data Analysis

Brand Development

Print & Digital Advertising

Software & Technology Educator

Client Management
Video Editing

Social Media Strategist

Consumer Behavior Targeting

Content Strategy and Planning

Programmatic Advertising

(CTV, Audio, Display, Video)

Public Speaking

Platforms

Microsoft Office

Google Suite

Google Data Studio

Salesforce

WorkFront

Facebook Ads Manager

Demand Side Platform (DSP)

Asana

Zendesk

Factual

Peer39

Certifications

Confronting Bias: Thriving Across Differences

Creating a Positive Customer Experience

Diversity, Inclusion, and Belonging

Business Innovations

Communicating with Emotional Intelligence